People are shallow. To have the highest success rate of communicating controversial information, try to prevent as much of the following ways to lose your credibility as possible:

1. Monetizing your information
2. Making claims without showing proof
3. Not mentioning the source of your information
4. Using conspiracy theory videos as your source
5. Being associated with someone (or the work of someone) that has lower, questionable or no credibility
6. Having low quality content or production value
7. Swearing, bad spelling, bad grammar and/or bad structure
8. Stating things as if they are facts while giving your opinion or while speculating
9. Quoting the bible (a lot of people will not continue listening to you after that)
10. Reversing audio or using numerology/Gematria